Why is Wow Momo so popular and yummy? Know the Secret Behind It, 2025. Momos are the most loved fast food in India and have been consumed by more than 80 per percent of the Indian population. It was made in every city, on street corners, and at some homes. They are incredibly tasty and also affordable; that’s why people love to eat them every now and then. Today in this blog we will talk about an Indian startup on Momo. Yes, you heard it right; they opened their startup on Momo, and it became a hit. Surely you have heard the name Wow Momo, and this blog will unravel lots of its brand secrets, franchises, and cost details.
Wow Momo
Wow Momo is a startup company that sells a variety of momos, which are steamed vegetables or chicken stuffing filled in all-purpose flour. They have a variety of momo that delivers momo to your doorstep. The fusion of Indian flavours with international ingredients is the wow factor of these momos. Not just Momo they have also added some other innovative items to their menu.
The brand has become one of the most successful homegrown QSR (quick service restaurant) chains in India.
🧑💼 Founders:
- Sagar Daryani
- Binod Kumar Homagai
Why Wow Momo are So Popular and Yummy?
Wow Momo, within a few years, has become everyone’s favourite, and people love to order them to eat. The reason why they are becoming popular day by day because
Variety of Momo: Number of varieties in the stuffing of Momo, like cheese, chicken, vegetables, and paneer. The fusion of Indian flavours with this Tibetan delicacy has won hearts across age groups.
Strong Brand Identity: The brand made its identity with a catchy name and yellow branding, and consistent service makes the brand easily recognisable and highly trusted.
Hygiene & Quality Assurance: The quality of the food is also amazing, and the team makes sure it is made in a clean environment to avoid any unhygienic conditions.
Affordable Pricing: The price of these momos is also wow, as they are affordable with good quality and yummy taste.
Rapid Expansion: The consumption of these momos is increasing rapidly as people are loving everything from taste to cost and quality.
Its massive popularity can be attributed to its mix of fusion flavours, cleanliness, accessibility, and smart business strategy.
Wow Momo Franchise cost
To open the franchise, these people need the following, costing 30 to 40 lakh rupees, which excludes the royalty fee.
- Initial Investment: ₹20–30 Lakhs (depending on location and format)
- Franchise Fee: ₹4–₹6 Lakhs (included in total investment)
- Setup Size: 150–300 sq. ft. (kiosk or dine-in models)
- Royalty Fee: Typically 6–8% of monthly revenue
Wow Momo Profit
The profit will depend on the demand and the locality.
- Monthly Revenue: ₹4–₹8 Lakhs (varies by location)
- Net Profit Margin: 15–22%
- Break-Even Period: 12–18 months on average
Wow Momo Online Order
To order online, you can just directly go to the Wow Momo app or official site, or just go to any online food ordering app and type Wow Momo, and there you go—the yummiest Momo will be delivered at your doorstep within a few minutes.
FAQ
Who is the CEO of WoW Momo?
The CEO of Wow Momo are Sagar Daryani and Binod Kumar Homagai.
What is the cost of wow momos?
The cost of Woww Momo starts from 200 to 300 rupees per order. Depends on the stuffing in it.
Is Wow Momo in loss or profit?
It is a profitable company, although Wow! Momo reports Rs 114 crore loss in FY24, rising costs eat into profits .
So this was the Why are Wow Momo so popular and yummy? Know the Secret Behind It 2025. I hope you have found the answer to your question. For all the latest updates regarding entertainment and fashion, stay tuned with Matlabi News, your one-stop solution for all hot trends and gossip.
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