I remember scrolling through TikTok in early 2023 when the algorithm served me a video of a blonde girl posing in a bedroom with purple LED lights and a claw clip. I scrolled past, assuming it was LSU gymnastics millionaire Olivia “Livvy” Dunne. It wasn’t. It was Breckie Hill. And right there, the seeds for the most toxic, calculated, and highly profitable internet feud of the year were planted.
When you cover the creator economy for 20 years, you learn to spot a manufactured rivalry from a mile away. But the Breckie and Livvy beef? This was organic chaos. It started with comments. It escalated into copycat accusations. It climaxed with physical threats on a YouTube vlog.
If you think this is just two teenagers fighting over who looks better in a leotard, you are entirely missing the plot. This is a masterclass in how to weaponize a resemblance and monetize outrage. Grab your coffee. We are unpacking the entire timeline of the internet’s most fascinating clone war.
The Origin: The “Livvy With Cannons” Era
Most fans miss this detail, but Breckie Hill didn’t start out trying to destroy Livvy Dunne. She was just a normal TikToker posting lip-sync videos. Then, the comments section took over.
Fans noticed an undeniable facial resemblance between Breckie and the NCAA star. They started flooding Breckie’s comments, calling her the “Walmart version of Livvy” or, more crudely, “Livvy with cannons.”
In my experience, when a creator is handed a comparison to an A-list influencer, they have two choices. They can ignore it, or they can lean in. Breckie slammed on the gas pedal. She realized that engaging with the Livvy Dunne fanbase—even the haters—was an instant algorithm booster.
The Copycat Accusations
By mid-2023, the Livvy Dunne copycat narrative was inescapable. Breckie wasn’t just accepting the comparison; she was allegedly actively manufacturing it.
Fans produced side-by-side receipts. Livvy posted a photo in bed, hair pulled back with a claw clip, bathed in lavender lighting. A short time later, Breckie posted an eerily identical photo. Same pose. Same clip. Same purple lighting.
Livvy Dunne had built a carefully curated, family-friendly athletic brand that secured her millions in NIL (Name, Image, and Likeness) deals. Suddenly, there was a creator intentionally blurring the lines between Livvy’s wholesome image and Breckie’s pivot into adult-leaning OnlyFans content. Livvy did what any smart brand manager would do: she quietly hit the block button.
The Feud Goes Nuclear: “She’s a B*tch”
Getting blocked by your idol (or your rival) usually ends the conversation. For Breckie, it was the green light to go rogue.
The Breckie Hill TikTok drama spilled over onto YouTube. During a February interview with YouTuber Lofe, Breckie dropped the polite facade entirely. When asked if she had beef with Livvy, Breckie didn’t hold back.
“She’s such a b*tch,” Breckie stated bluntly. She claimed that Livvy and her friends had actively bullied her online, body-shaming her and calling her a “dupe.” Breckie then escalated things to an absurd level, stating she would “slap” Livvy if they were in the same room, and even challenged the Division-I athlete to a boxing match.
The Art of the Subtle Clapback
How do you respond when a creator builds their entire career off shading you? If you are Livvy Dunne, you use your massive platform to deliver absolute ice.
Livvy rarely addressed Breckie by name. Instead, she mastered the subtle, devastating clapback. When Breckie posted a TikTok boasting, “Proof my rizz is better than Livvy’s,” Livvy waited exactly two hours. She posted a stunning video of herself with a simple, three-word caption: “I just laugh.”
Even Livvy’s sister, Julz Dunne, entered the chat. She commented on Livvy’s post: “Only person allowed to pick on my sister is me. I wouldn’t know tho, she still has me blocked.”
Later, when Breckie found herself entangled in completely separate internet rumors regarding a celebrity breakup, Livvy posted a smiling video with the text: “When her true colors are finally revealed in the national media.”
Breckie Hill vs Livvy Dunne: The Tale of the Tape
To understand why this feud works, you have to look at their contrasting business models.
| Metric | Livvy Dunne (The Original) | Breckie Hill (The “Copycat”) |
| Primary Claim to Fame | D-1 LSU Gymnast, NIL Trailblazer | TikTok Lip-syncs, OF Creator |
| Brand Image | All-American, Athletic, Brand-Safe | Edgy, Provocative, Villain Era |
| Monetization Strategy | Corporate Sponsorships (Vuori, Leaf) | Direct-to-Consumer (OnlyFans) |
| PR Strategy | Ignore the noise, subtle shade | Antagonize, lean into the hate |
| The “Beef” Benefit | Protects her brand equity | Massive traffic funnel for her OF |
3 Insider Tips on Weaponizing Internet Drama
I test social media strategies for a living. If you are watching this feud from a marketing perspective, here is what you need to learn.
- The “Villain Era” is Highly Profitable: Most people get this wrong, assuming you need to be universally loved to make money. Breckie Hill proved that being the antagonist drives massive conversion rates for paywalled content. Hate-clicks spend just as much money as fan-clicks.
- Never Punch Down: Livvy Dunne played this perfectly. By refusing to directly name Breckie in her videos, she denied Breckie the “official” validation of a duet or a stitch. She kept her hands clean while letting her fanbase do the attacking.
- Cross-Pollination is Key: Breckie didn’t just stay on TikTok. She went on Barstool’s BFFs podcast and Lofe’s YouTube channel to talk about the beef. Moving the drama across different platforms ensures you capture audiences who might have missed the original TikToks.
Frequently Asked Questions (FAQ)
1. Did Breckie Hill and Livvy Dunne ever resolve their beef?
No. As of late 2024, the two creators remain completely estranged. Livvy keeps Breckie blocked, and Breckie continues to occasionally reference the LSU gymnast to drum up engagement.
2. Did Breckie Hill actually copy Livvy Dunne’s photos?
While “copying” is subjective, fans have compiled dozens of side-by-side images showing Breckie using the exact same camera angles, lighting choices (specifically purple LEDs), and hairstyles as Livvy shortly after Livvy posted them.
3. Why did Livvy Dunne block Breckie Hill?
Livvy blocked Breckie because the constant comparisons were damaging her brand. Breckie’s transition into adult content made the “lookalike” comments highly uncomfortable for Livvy, who maintains a strict, brand-safe image for her corporate NIL sponsors.
4. Who makes more money, Livvy or Breckie?
Livvy Dunne is the undisputed financial winner. As the highest-earning female collegiate athlete, her NIL deals are worth several million dollars annually. While Breckie makes lucrative income from OnlyFans, Livvy’s blue-chip corporate deals dwarf it.
5. Are they actually going to box each other?
No. Breckie’s challenge for an influencer boxing match was purely for internet clout. Livvy, an elite Division-I gymnast, has zero incentive to risk injury or her corporate sponsorships for a gimmick fight.
Final Verdict on the Feud
The Breckie Hill vs Livvy Dunne saga proves one harsh reality about internet culture: attention is a currency, and it doesn’t matter how you earn it.
Livvy Dunne played the long game, protecting her multi-million dollar corporate image by staying above the mudslinging. Breckie Hill played the short game, using the copycat accusations as a viral slingshot to build her own lucrative, independent empire.
Both women won. But my advice to aspiring creators? Build your own identity. You can only rent someone else’s shadow for so long before the audience gets bored and demands the original.
