As temperatures rise during the hottest weeks of the year, 7UP is bringing new flavours and chill experiences that leave consumers feeling super duper refreshed in the summer heat.
‘7 Days of Super Duper Summer’ social stunt brings a snowy surprise to scorching cities across the region.
As the summer sun blazes and temperature climbs, 7UP brings snow to summer, delivering refreshment that cuts through the heat. Following new global research (1) from 7UP, it’s clear that staying cool duringone of the hottest weeks of the year – when cities like Mumbai, Cairo, Riyadh, and Dubai regularly reach averages of 38C – is a universal challenge. This insight, and 7UP’s commitment as the Super Duper Refresher, has fueled 7UP’s ‘7 Days of Super Duper Summer‘ campaign taking over social media feeds with surprising CGI (computer-generated imagery) content that transports you to a refreshing snow-filled oasis.
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7 Days of Super Duper Summer (AI-Generated Image)
New research from 7UP reveals that rising temperatures in India is affecting daily life with almost 81% saying everyday tasks take significantly longer to complete. In fact, across hot weather markets, like the India, UAE, Saudi Arabia, and Egypt, two out of three people say they’d rather be covered in snow on a scorching day – a sentiment echoed by 79% of Indians. Meanwhile, in India, many try to deal with the heat by sitting in front of a fan for hours or taking cold showers in the middle of the day.
7UP, the ultimate refresher, is here to help! With its zesty lemon-lime flavour and crisp fizz, 7UP delivers an all-consuming, revitalising boost when it’s needed most. It’s the full-body cool-down you crave (no cold showers or giant fans required!), because when the sun is blazing and the sweat is dripping, there’s simply nothing better than cracking open an ice-cold 7UP to finally refresh.
Turning up the cool factor further, 7UP is working with some of the hottest content creators across the globe to bring Super Duper Refresher to life digitally, celebrating the ‘7 Days of Super Duper Summer’ – a bold, creative activation designed to show that 7UP is so refreshing, it brings snow to the summer.
(Link to view the film:www.instagram.com/reel/DMFKiMTI3dI/igsh=MWs5eXlwaDQ3NGxuag==)
From July 14 to July 20, social media feeds across the Middle East and South Asia will be taken over by surreal, cinematic influencer videos showing snow falling in everyday summer scenes – a Dubai rooftop, a Cairo market or India’s iconic landmarks of cities. The unexpected twist Each snowy takeover is triggered by the simple act of opening a can of 7UP. Bringing the digital stunt to even greater audiences, influencers across cities also joined the brand to post their own snowy scenes as they crack open a refreshing can of 7UP.
Commenting on the announcement, Shailja Joshi, Category Lead, Cola and Flavours, PepsiCo India said, “7UP has always been about creating refreshing moments that delight the senses – through flavour, sound, and now, visuals. After a phenomenal response to our sonic identity, we wanted to bring alive our Super Duper Refreshment proposition in a way that’s bold, immersive, and distinctly 7UPï¸. With this activation, we’ve flipped the script on summer by turning India’s hottest cities into playful, snow-filled escapes -It’s imaginative, spontaneous, and joyful – everything 7UPï¸ stands for, delivered in a way that deeply connects with today’s generation.”
Salman Butt, Global Senior Marketing Director at 7UP, who commissioned the research commented, “The physical impact of extreme heat on our bodies cannot be underestimated, but sometimes a refreshing break is all we need to get back to normal. Whether it’s a moment to reset during a busy day or a way to cool yourself down, 7UP delivers the ultimate, Super Duper Refresher to those across the globe. As for the social activation, we wanted to do something that not only made people laugh or share, but also made them feel refreshed in the moment. This is what 7UP stands for – a burst of freshness, fun, and refreshment in a world that can feel a little too hot.”
The activation will culminate in a final brand montage reel posted globally on 20 July, showcasing all seven days of snow, all seven cities, and one clear message: 7UP didn’t just show up this summer, it snowed up.
This latest initiative extends 7UP’s ongoing commitment to pushing the boundaries of storytelling. Following the recent launch of its sonic identity, the brand has redefined how refreshment sounds through a multisensory MOGO(MOGO is a registered trademark of Brandmusiq) – developed using emotion-mapping technology to evoke upliftment and chill. Now, it ventures further, transforming heatwaves into visually stunning snow days – proving that refreshment can, indeed, change everything.
Head to 7UP‘s socials to see how it’s refreshing people across the world with its crisp taste, bringing the invigorating feeling of fresh snow to the sweaty summer heat at 7UPindia (Instagram handle). For further information on the global brand platform and local market activity, please refer to local websites.
* 7UP is a trademark of PepsiCo for all international markets excluding the US
Notes to editors
(1) The research consists of an online survey of 8,000 adults, including 2000 UK adults (nationally representative on the basis of age/gender/region), 2000 IN adults, 1000 UAE adults, 1000 EG adults, 1000 PK adults, 1000 KSA adults, was commissioned by Pangolin on behalf of 7UP and conducted by market research company OnePoll, in accordance with the Market Research Societys code of conduct. Data was collected between 30.06.2025 and 09.07.2025. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, corporate membership of ESOMAR and Members of the British Polling Council.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
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