Zomato’s ‘Pure Veg’ Fleet, Zomato, the renowned food delivery platform, has recently launched a ‘Pure Veg Mode‘ and introduced a specialized ‘Pure Veg Fleet‘ in India, targeting customers who strictly follow a vegetarian diet. Founder and the CEO of the app Deepinder Goyal said that these additions were driven by customer feedback, particularly considering India’s significant vegetarian population, which stands as the largest globally.
Goyal turned to social media platform X to express his thoughts he wrote
India has the largest percentage of vegetarians in the world, and one of the most important feedback we’ve gotten from them is that they are very particular about how their food is cooked, and how their food is handled.
— Deepinder Goyal (@deepigoyal) March 19, 2024
Goyal explained how this new feature exclusively showcases restaurants that serve vegetarian cuisine. Additionally, orders made through this mode will be managed by Zomato’s dedicated “Pure Veg Fleet,” easily recognizable by their unique green uniforms and delivery packaging. The CEO made it clear that these delivery staff members will exclusively deliver orders from vegetarian cuisine and will not be involved in transporting non-vegetarian dishes. Moreover, they will avoid entering non-vegetarian restaurants while carrying the green delivery boxes.
PUBLIC FEEDBACK:
Netzines also reacted to the initiative, while some loved it many were not happy with the move.
Zomato’s recent decision stirred up a lot of talk on social media. People were concerned about the company’s choice of separating delivery workers based on their food preferences, fearing it could lead to unfair treatment, discrimination and arise division bet bnnween delivery executives.
One user expressed cynicism, saying
“so how long before they decide the driver of veg food must also be a vegetarian”
Some other wrote “best swiggy ad ever”
